• OUR PLAYBOOK

WE HAVE ONE IDEOLOGY:

WINNING ELECTIONS

WE MODERNIZE

POLITICAL BRANDING

In a polarized, hyper-partisan environment where “who votes” determines “who wins” and effective messaging and branding strategies are crucial to a party’s success, STRIKE PAC is leading the way in helping Democrats to message and campaign more effectively.

Implementing high-stakes, nationalized messaging maximizing coalitional turnout and conversion

Building a positive, values-driven firewall “Democrats Deliver” brand

Innovative persuasion and mobilization messaging and micro-targeting strategies

Messaging that creates a “reverse” referendum on the GOP by putting them on the defense

Undermining the Republican brand and areas of perceived dominance, like the economy

Unleashing the power, scalability and scope of digital for year-round party branding

WE DEVELOP

HIGH-STAKES, NATIONALIZED MESSAGING

Democratic messaging has tended to focus on short-term, complex policy issues rather than year-round messaging that appeals to voters’ emotions and guts. STRIKE PAC appeals to hearts and minds and imparts a sense of urgency and what is at stake if we do not win elections. Right now, that’s the survival of our democracy itself.

Our nationalized strategy tells the stories of how Democrats deliver on their promises to improve the lives of voters. We establish Democrats as the defenders of American democracy while Republicans are a party hijacked by MAGA extremists at war with truth and democracy.

Because historically Republicans have never had to defend their brand, the GOP has had free reign to launch offensive campaigns, build a strong base, and fracture the Democratic brand. STRIKE PAC is changing that; we flip the script on the Republican Party and force them to play defense.

We bring together top marketing talent, with an emphasis on digital to maximize reach and cost efficiencies. In addition to organically-shared content we use digital distribution to micro-target voters, as well as television, outdoor, and radio.

OUR VALUES

Female-founded and bringing expertise in Marketing, Branding, Political Science, Voter Behavior, and Public Policy, STRIKE PAC is dedicated to saving American democracy.

STRIKE PAC supports campaign finance reform and will help to elect Democrats who support these vital policies. Until that time comes, we will work within the current system to ensure the survival of American democracy and the advancement of a Democratic agenda. STRIKE PAC is committed to maintaining the highest levels of transparency, accountability, and good stewardship.

WE CAN’T DO IT ALONE.

JOIN US!

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