• OUR PLAYBOOK

WE HAVE ONE IDEOLOGY:

WINNING ELECTIONS

WE MODERNIZE

ELECTIONEERING STRATEGY

STRIKE PAC’s electioneering model revolutionizes how Democrats campaign from top to bottom, enabling them to effectively compete against the Republican Party.

Implementing high-stakes, nationalized messaging maximizing coalitional turnout and conversion

Building a positive, values-driven firewall Democratic brand

Innovative persuasion and mobilization messaging and micro-targeting strategies

Messaging that creates a “reverse” referendum on the GOP by putting them on the defense

Undermining the Republican brand and areas of perceived dominance, like the economy

Unleashing the power, scalability and scope of digital for year-round party branding

Where Democratic electioneering is now slow and reactive, STRIKE PAC makes it fast and proactive. With STRIKE PAC and other key innovators like Stacey Abrams leading the way, Democrats will be able to campaign more effectively in a polarized, hyper-partisan environment where “who votes” determines “who wins” and effective messaging and branding strategies are crucial to a party’s success.

WE DEVELOP

HIGH-STAKES, NATIONALIZED MESSAGING

Democratic messaging has tended to focus on short-term, complex policy issues rather than year-round messaging that appeals to voters’ emotions and guts. STRIKE PAC appeals to hearts and minds and imparts a sense of urgency and what is at stake if we do not win elections. Right now, that’s the survival of our democracy itself.

Our nationalized 50-state strategy tells the stories of how Democrats deliver on their promises to improve the lives of voters. We establish Democrats as the defenders of American democracy while the GOP is a party hijacked by extremists at war with truth and democracy.

Because historically Republicans have never had to defend their brand, the GOP has had free reign to launch offensive campaigns, build a strong base, and fracture the Democratic brand. STRIKE PAC is changing that; we flip the script on the Republican Party and force them to play defense.

We bring together top marketing talent, with an emphasis on digital to maximize reach and cost efficiencies. In addition to organically-shared content we use digital distribution to micro-target voters, as well as television, outdoor, and radio.

OUR VALUES

STRIKE PAC supports campaign finance reform and will help to elect Democrats who support these vital policies. Until that time comes, we will work within the current system to ensure the survival of American democracy and the advancement of a Democratic agenda. STRIKE PAC is committed to maintaining the highest levels of transparency, accountability, and good stewardship.

WE CAN’T DO IT ALONE.

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